The Power of Networking in Business
When you think about growing your business, networking might not be the first thing that comes to mind. But the truth is, networking is one of the most powerful tools you can use to expand your reach, gain new clients, and build valuable relationships. Whether you’re just starting out or looking to take your business to the next level, connecting with the right people can open doors you didn’t even know were there.
For Gen X women in particular, networking can sometimes feel uncomfortable—especially if you’re not used to the fast-paced, digital networking environment of today. But don’t worry—there are ways to build authentic relationships and connections without feeling overwhelmed. Let’s dive into why networking is so important for your business and how you can do it effectively.

Why Networking Matters for Your Business
New Opportunities
Networking is like opening up a world of possibilities. Whether you’re connecting with potential clients, partners, or mentors, each conversation can lead to a new opportunity for your business. The more you network, the more you’ll be in the right places when opportunities arise.
Building Trust and Credibility
When people know you and trust you, they’re more likely to do business with you or refer others to you. Networking allows you to build that trust and credibility by showing up and being present in your industry. The relationships you build are just as important as the products or services you offer.
Learning and Growing
Networking isn’t just about what you can get—it’s also about what you can learn. By surrounding yourself with people who are successful in your field, you’ll gain insights and knowledge that can help you grow as an entrepreneur. Networking is one of the best ways to learn from others’ experiences, avoid common mistakes, and discover new strategies for success.

How to Network Effectively as a New Entrepreneur
Now that we’ve covered why networking is so important, let’s talk about how to do it in a way that feels genuine and productive. Networking doesn’t have to be awkward or overwhelming—if you approach it the right way, it can be a natural part of building your business.

Step 1: Start with People You Already Know
The easiest way to start networking is to begin with your existing network. Reach out to friends, family, former colleagues, or anyone else who might be interested in what you’re doing. Let them know about your business and ask if they know anyone who could benefit from your products or services.
Pro Tip:
Don’t be afraid to ask for introductions. People are often happy to connect you with others in their network if they know you’re serious about what you’re doing.
Example:
If you have a friend who works in a related field, ask if they know any potential clients or collaborators. Even a simple introduction can lead to new business opportunities.

Step 2: Join Online Communities
In today’s digital world, networking isn’t limited to in-person events. There are countless online communities and groups where entrepreneurs connect, share ideas, and support each other. Find a few groups on Facebook, LinkedIn, or even forums related to your industry, and start engaging with others.
Why This Matters:
Online communities are a great way to meet like-minded individuals, share advice, and even find new clients. Plus, they allow you to network on your own schedule, making it easier to fit into a busy lifestyle.
Pro Tip:
Don’t just join the group—be active. Comment on posts, ask questions, and provide value where you can. The more you engage, the more likely people will be to remember you and recommend you when opportunities arise.

Step 3: Attend Networking Events and Workshops
Attending networking events and workshops—whether virtual or in person—is one of the best ways to meet new people in your field. These events give you a chance to connect with other entrepreneurs, potential clients, and mentors who can help you grow your business.
Example:
If you’re attending a virtual networking event, be sure to introduce yourself, share what you do, and ask thoughtful questions. Remember, the goal isn’t just to promote your business—it’s to build real, authentic connections with others.
Pro Tip:
After an event, follow up with the people you’ve met. Send them a quick message or email to thank them for the conversation and keep the connection alive.

Step 4: Offer Value Before Asking for Help
When networking, it’s important to focus on building relationships first, not just looking for what you can get. Instead of immediately asking someone to help you or refer you to a client, offer value. Share helpful resources, answer questions, or provide insights based on your expertise.
Why This Works:
People are more likely to help you if you’ve already shown that you’re willing to give. By offering value first, you build trust and establish yourself as someone who’s in it for the long haul.
Example:
If someone in a networking group is struggling with something you have experience in, offer advice or a helpful tip. You’re planting seeds for future connections and opportunities.

Step 5: Build Genuine Relationships
At its core, networking is about relationships, not transactions. Focus on building genuine, long-lasting connections with the people you meet. Ask about their business, show interest in what they’re working on, and find ways to support them. When you build real relationships, opportunities will naturally follow.
Pro Tip:
Networking doesn’t have to be forced or transactional. Approach it with the mindset of forming meaningful connections, and the rest will fall into place.
Example:
If you connect with someone at a networking event, don’t immediately push for a sale or referral. Instead, ask about their goals, what challenges they’re facing, and how you might be able to help.

Step 6: Follow Up Consistently
Networking doesn’t end after the first meeting or introduction. Consistency is key to maintaining relationships. Make it a habit to follow up with people regularly—whether it’s sending a quick email, scheduling a coffee meeting, or checking in via LinkedIn.
Why This Matters:
Following up shows that you’re serious about building relationships, and it keeps you top-of-mind when opportunities arise.
Example:
After meeting someone at a networking event, send them a follow-up email within a day or two. Let them know you enjoyed the conversation and suggest a way to stay connected—whether that’s scheduling a call, collaborating on a project, or simply staying in touch.

Final Thoughts: Networking is a Marathon, Not a Sprint
Building a strong network takes time, but it’s one of the most valuable investments you can make in your business. Remember, networking is about relationships, not just quick wins. The more time you put into building genuine connections, the more your business will grow in the long run.
At MamaBear Marketing, we believe in the power of community and connection. Networking isn’t just about finding clients—it’s about finding a support system, learning from others, and growing together.