Step 1: Attract the Right Audience
Before we dive into the structure of your funnel, let’s focus on attracting the right people to your business. The goal is to get your brand in front of people who could eventually become your customers.
Here’s how to start:
Social Media Ads: Use platforms like Facebook, Instagram, or LinkedIn to run ads targeting your ideal customer. These ads should focus on solving a problem your audience is facing.
SEO-Optimized Content: Blog posts, videos, or podcasts that speak to your audience’s needs can attract organic traffic. If you’re consistent, your content will act as a magnet, pulling people into your funnel.
Step 2: Nurture Your Leads (No Fancy Funnels Required!)
Here’s the good news: your marketing funnel doesn’t have to involve complex tools like ClickFunnels or Systeme.io—though they’re great if you want to go that route. You can use:
Your Website: Your website can be a funnel. With clear calls-to-action, lead magnets (like a free download), and a contact form, you’re guiding visitors toward conversion.
Stan Store: If you sell digital products or services, platforms like Stan can serve as your funnel. You can set up pages to collect emails and make sales directly.
The point is—don’t feel pressured to invest in expensive tools if your business doesn’t need it. Start with what you have and grow from there!
Here’s how to nurture your leads, no matter which platform you’re using:
Offer a Lead Magnet: This could be a freebie like a guide, checklist, or mini-course. The goal is to offer something valuable in exchange for their email.
Send a Welcome Email Sequence: Once someone joins your email list, follow up with a series of emails introducing your business, providing value, and building trust.
Step 3: Convert with Offers and Call-to-Actions (Anywhere You Host Your Funnel)
Now that you’ve built a relationship with your audience, it’s time to convert them into customers. Whether you’re using a website, a Stan store, or a more complex funnel platform, this step is where you make your offer clear.
Here’s how to convert leads into customers:
Create a Special Offer: Use urgency or exclusivity, like a limited-time discount, to encourage people to take action.
Make Your CTAs Clear: Whether it’s “Buy Now,” “Sign Up,” or “Get Started,” your calls-to-action need to stand out and be super clear—on your website, in emails, or anywhere in your funnel.
Remember: It doesn’t matter where your funnel lives; what matters is guiding your audience through the steps in a clear, value-driven way.
Step 4: Retain and Upsell Your Customers
Your funnel doesn’t end when someone makes a purchase. The last step is to retain those customers and turn them into repeat buyers.
Here’s how to keep the relationship going:
- Follow-Up Emails: After a customer buys from you, follow up with a thank-you email, ask for feedback, or offer a discount on their next purchase.
- Upsell or Cross-Sell: Once someone has made a purchase, offer them complementary products or services to add even more value.
Conclusion: Your Funnel, Your Way
Remember: A marketing funnel doesn’t have to be an expensive, complicated system. It can be as simple as your website or a Stan store, guiding your audience from awareness to purchase in a clear, simple way.
Whether you’re using advanced tools or sticking with the basics, what matters most is that you’re leading your audience on a journey—from discovering your brand to becoming loyal customers. Start with the tools that work best for you, and you’ll build a funnel that’s perfectly suited to your business.
Need help setting up your funnel, no matter which platform you choose? Let’s work together in my two-month coaching plan to build a custom funnel for YOUR business. Sign up here ➡️ [Link]
FTC Disclosure:
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