Introduction:
Digital marketing might sound like a big, scary beast, but trust me—it’s something you can handle, no matter your experience level. As a Gen Xer, you’ve already navigated big changes in tech before, and this is just another step. All you need are the right tools, a simple plan, and the confidence to take action. Let’s break it down into easy, manageable steps.
Step 1: Overcoming Fear of Technology with Simple Tools
Step 2: Create a Simple Marketing Plan in 3 Easy Steps
Step 3: Track Your Progress (Small Wins = Big Confidence)
One of the biggest hurdles is the fear of technology. Let’s simplify that. Here are three tools that will help you build confidence without the tech headache:
Metricool: Social Media Made Simple
What it does: Metricool helps you schedule your social media posts across multiple platforms (like Facebook, Instagram, and LinkedIn) all in one place. You can plan posts for the week and let Metricool post them automatically—no more scrambling to post in real-time.
How to start: Set up your social media profiles in Metricool, plan three posts for the week, and let Metricool do the rest.
Canva: Professional Graphics Without a Designer
What it does: Canva is a drag-and-drop design tool that lets you create social media images, flyers, email banners, and more, all from pre-made templates. No design skills needed.
How to start: Choose a template in Canva (e.g., a Facebook post template), swap in your text and colors, and download your graphic in minutes.
Mailchimp: Easy Email Marketing
What it does: Mailchimp lets you create and send professional-looking emails to your customers, manage your mailing list, and track who’s opening your emails—all in one place.
How to start: Sign up for Mailchimp, import your email contacts, and send a simple email to announce your latest blog post or product.
You don’t need a massive, complex plan. Start small and build from there. Here’s a simple, 3-step marketing plan you can start today:
Choose ONE Social Media Platform
Focus on just one platform (e.g., Facebook, Instagram, or LinkedIn) where your audience is most active. Trying to be everywhere at once leads to burnout. Choose one platform and do it well.
Action Step: Pick your main platform (e.g., Facebook), create a basic profile, and start with just three posts per week using Metricool to schedule.
Create a Basic Content Calendar
Instead of deciding what to post each day, create a simple content calendar. Plan your posts ahead of time for the week.
For example:
Monday: Share a tip or trick related to your industry.
Wednesday: Post a behind-the-scenes photo of your workday.
Friday: Share a link to your latest blog post.
Action Step: Use Metricool to plan and schedule three posts for the next week. Use Canva to design a simple graphic for one of them.
Engage for 15 Minutes a Day
The key to success isn’t just posting—it’s interacting. Spend 15 minutes a day responding to comments, liking posts, and engaging with your audience.
Action Step: Set aside 15 minutes today to reply to any comments or messages on your social media account.
You don’t need huge results overnight. Start small and build confidence by tracking small wins. Here’s what to look for:
Social Media Engagement (Metricool)
How to track: Check Metricool’s analytics to see which of your posts got the most likes, shares, or comments. This will help you understand what your audience loves.
Action Step: After a week of posting, log into Metricool and look at which post performed best. Create more posts like that one.
Website Traffic (Google Analytics)
How to track: Use Google Analytics (or your website dashboard) to see how many people visited your website. Even a small increase is a win!
Action Step: Log into Google Analytics, look at the “Users” report, and see how many new visitors came to your website this week.
Email Open Rates (Mailchimp)
How to track: Use Mailchimp to see how many people opened your latest email. If you get even a small percentage of opens, that’s a sign your audience is interested.
Action Step: Send an email this week and check the open rate in Mailchimp after 24 hours. Try a different subject line next time to boost it even higher.
Personal Coaching Option: Need More Help?
If you’re still feeling overwhelmed, that’s totally okay. Digital marketing is a skill, and it takes time. But here’s the good news: you don’t have to do it alone.
Work with me one-on-one for two months of personalized, hands-on coaching to help you create a digital marketing plan that works for your business. We’ll work together to:
Master tools like Metricool, Canva, and Mailchimp.
Build a simple, effective content strategy.
Track your progress so you can see real results.
For just $297, you’ll get two months of direct, personalized help—designed to fit your needs.
Conclusion: You’ve Got This—One Step at a Time
Digital marketing doesn’t have to feel overwhelming. With the right tools, a simple plan, and a focus on small wins, you’ll build confidence and start seeing results in no time.
Remember: it’s not about doing everything perfectly—it’s about taking action, learning as you go, and staying consistent. And if you ever need help along the way, I’m here for you.
