An Open Letter to the People of the Appalachian Mountains: We See You, and We Stand With You

To the people of the Appalachian Mountains, from the small hollers tucked away in the hills to the bustling cities that echo with life and tradition:
My heart is with you.
As someone who lives at the edge of these mountains, I have always felt the quiet call of the Appalachians—a pull that goes beyond the beauty of the landscape. There’s something about this place that holds a special kind of magic. It’s in the winding roads, the misty mornings, and the rhythm of life that flows through every village and every holler. It’s in the people—the men and women who have lived on this land for generations, who know its beauty and its harshness, and who carry a strength that’s forged in the very bones of these mountains.
I have driven those hills, watched the sunlight filter through the trees, and marveled at the beauty of this region. But today, my heart aches for the devastation you’ve endured. Hurricane Helene has left its mark, and the aftermath is hard to bear. Homes have been lost, lives upended, and the land that has always given so much now carries scars. But more than anything, I’ve cried for the people—the families, the children, and the elders—who have been forced to face unimaginable challenges.
Yet, even in the midst of this heartbreak, I see you.
I see your resilience, your quiet determination to keep going, to rebuild, to rise. The way the people of these mountains come together in times of need has always been a powerful force, and I’ve seen it once again in the aftermath of this disaster. You are a people who love fiercely, who fight for what matters, and who understand the strength that comes from community. You hold tight to one another, sharing what little you have with those who have even less.
I want you to know that there are those of us who see you. We learn from you. We are blessed to live among you, to witness your spirit firsthand. From the quiet mountain hollers where life moves to the beat of tradition, to the bigger towns where the pulse is a little quicker but just as rich with history, we are watching, and we love you.
At Cashflow Sisters, we are working as hard and as fast as we can to get you the help you need. Every purchase that comes through our shop—every shirt, hat, and mug—is another step toward sending relief to the churches, families, and communities that are the backbone of the Appalachians. We’re sending money directly to those on the ground—people who live here, who know the needs, and who can get resources where they’re needed most. We’re partnering with local organizations, small businesses, and churches to ensure that help comes swiftly and efficiently.
But more than anything, I want you to know that we see you. We see the beauty of this place and the beauty of its people. We see your strength, your love for each other, and your unyielding will to rebuild. You are fighters, but you don’t fight alone. We are with you, standing shoulder to shoulder, as you rebuild what has been lost.
The road to recovery is long, and we know there will be days when it feels overwhelming. But I want you to remember one thing: there are people who love this place just as much as you do. We see the heart of Appalachia in every smile, every handshake, and every act of kindness. And we are here. We are working, we are trying, and we will keep pushing until you have the help you need.
This land, with its rolling hills and its endless skies, has always been a source of strength and beauty. It has nurtured generations, and it will nurture many more. The people of the Appalachians know how to weather storms—they know how to fight, to rebuild, and to hold tight to hope. And as you do just that, know that there are people standing with you, lifting you up, and doing everything we can to help.
With love and respect,
Cashflow Sisters