Why Automation Isn’t the Enemy
For the longest time, I hesitated to automate anything, worried I’d sound like a machine. But when I started using smart automation tools, I realized that I could actually engage more meaningfully—and free up my time to focus on the creative side. Here’s how you can get the best of both worlds.

1. Start with Automated Welcome Sequences
One of the simplest and most effective ways to start automating is with a welcome sequence. This lets you give new subscribers a warm greeting without having to manually email each person.
Example: A welcome series that introduces them to your best content, shares your story, or offers a special discount.
Tool Tip: Mailchimp (free plan) has a great, easy-to-set-up welcome automation feature to help you make a lasting first impression.
2. Segment Your Audience for Better Relevance
Automation doesn’t mean one-size-fits-all. Use segmentation to ensure your emails and messages are relevant to each group. The more you can speak to each segment’s needs, the more connected they’ll feel.
Example: Sending tips based on someone’s previous interests—like social media tips for those who clicked on social-related content.
Tool Tip: Metricool can help you understand which content resonates most, so you can segment based on engagement.
3. Personalize Messages with Dynamic Content
Dynamic content adjusts automatically based on the viewer’s profile or behavior. This way, even automated messages can feel tailored.
Example: Show different product recommendations or messages in emails based on what a user has interacted with on your site.
Tip: Many email tools, like MailerLite (which has a free plan), offer dynamic content blocks to help you customize at scale.
4. Use Chatbots to Answer FAQs and Support Requests
Chatbots aren’t just for customer service—they can also be a friendly way to guide visitors and answer common questions. With the right setup, a chatbot can feel like an extension of your brand.
Example: Setting up a chatbot to help users navigate your site, find resources, or access discounts.
Pro Tip: Use tools like Chatfuel or ManyChat (free plans available) to build a simple chatbot that’s helpful and in line with your brand’s tone.
5. Automate Routine Tasks to Free Up Time for Connection
Finally, use automation to take care of repetitive tasks like data entry, reminders, or social media scheduling. The more time you save on the basics, the more you can invest in real interactions with your audience.
Example: Automating social media scheduling with Metricool allows you to be consistent without logging in every day.
Tip: Check in on your scheduled posts to keep them fresh and relevant.

How to Keep It Personal:
Use Your Voice:
Automation doesn’t have to be formal or stiff. Keep your brand’s voice consistent in automated messages to make them feel personal.
Example: Write your automated emails like you’re talking to a friend, with conversational language and maybe even a little humor.
Check in Regularly:
Automation can sometimes make us feel too hands-off. Check in on your automations, making sure they’re still relevant and reflective of your latest brand messaging.
Pro Tip: Schedule a quarterly review to adjust your automated messages and keep everything up-to-date.
Common Mistakes to Avoid:
Automating Without Testing:
Always test your automation to make sure it works smoothly and sounds right.
Solution: Run through each automation as if you’re a customer, checking for glitches or anything that feels impersonal.
Over-Automating:
Automation is there to enhance your work, not replace it. Use it in areas where it’s most helpful but keep some tasks personal.
Tip: Reply to DMs and comments personally rather than automating everything—people appreciate real interaction.
Conclusion:
Automation doesn’t have to be impersonal. When done right, it lets you reach more people and make your brand feel more present. With these 5 automation strategies, you can streamline your work while still making every interaction feel meaningful.
Ready to level up with automation? Join our Marketing Mastery waitlist CLICK HERE to see how we can build this together. And be sure to check out our Facebook group CLICK HERE for more tips and a great community.